What the chat widget does
A website chat widget is a small chat box in the corner of your site that lets a visitor ask a question without calling or filling in a long form. LeadGen's version asks for a phone number, so the chat continues as a text thread after the visitor leaves.
- Chat on every pageVisitors can ask a question the moment they arrive.
- Text after they leaveThe conversation carries on to the visitor's phone.
- Your colors and greetingMatch the widget to your brand and write the opening line.
- Team names and photosShow visitors who they're talking to.
- AI assistant optionTurn it on to answer common questions at any hour.
- Same inboxChats sit with your texts, calls and reviews.
How a chat becomes a lead
A visitor opens the chat
They type a question and leave a name and number.
The contact is saved
LeadGen adds them to your CRM as a new lead.
You answer by text
From the inbox on your computer or the app.
They reply from anywhere
The thread keeps going on their phone, off your website.
What does web chat cost?
web chat is included in every LeadGen plan, starting with Solo at $59 a month. There is no separate charge for the feature. What changes from plan to plan is how much room you have.
| What affects the price | Why it matters |
|---|---|
| Contacts | Up to 2,000 on Solo, 5,000 on Silver Essentials, unlimited on Team. |
| Team members | One on Solo, up to 3 on Silver Essentials. |
| Text credits | 1,000 SMS credits on Solo and Silver Essentials, 2,000 on Team. Extra credits can be bought. |
| Who runs it | You, or us on the Hands Off plan at $197 a month. |
Why does web chat that turns into a text work better for contractors?
Ordinary live chat needs someone at a desk, and it ends when the visitor closes the page. A contractor is rarely at a desk, and a homeowner comparing three companies rarely waits on one tab.
A chat that moves to text fits how both sides already work. The visitor gets an answer on the phone in their pocket. You answer between jobs from the app. And because the number is saved with the first message, the lead is still yours if the reply takes an hour.
Where to use it
What to put in the greeting
- A question, not a slogan: "Need a price on something?"
- What you'll do next: "Leave your number and we'll text you back."
- A real name, if a person is answering
Web Chat questions
What is a website chat widget?
Do I have to sit at a computer to answer chats?
Can the chat answer questions when I'm not available?
Will the chat widget match my website?
Add web chat to your site
Send your name and phone number, then tell us your trade and the plan you're looking at. We'll get in touch about setting up your account.