CRM and follow-up software for contractors · Reviews, texting, web chat and pipelines in one login
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LeadGen FAQ

Common questions

What is LeadGen?
LeadGen is CRM and follow-up software for contractors and local service businesses. It combines missed-call text-back, two-way texting, web chat, review requests and a CRM with pipelines in one login, with a mobile app for the field.
How much does LeadGen cost?
Plans start at $59 a month for the Solo plan. Team is $97 a month, Silver Essentials is billed yearly at $497, and the Hands Off plan, where we manage the system for you, is $197 a month. The pricing page lists what each plan includes.
Can you set LeadGen up for me?
Done-for-you help is available. We can build lead funnels, surveys, automations and email campaigns for you, and the Hands Off plan puts the day-to-day management on us. Send the form and tell us what you want handled.
What happens if I go over my contact or text limits?
You get an email when you pass the contact or text limit on your plan. From there you can buy extra credits or contacts, or move up a plan. Solo users who keep growing usually move to a plan with a higher contact limit.
Can I change plans later?
Plans can be upgraded or downgraded at any time. The change takes effect at the start of your next billing cycle, so you finish the period you already paid for on your current plan.
Does LeadGen work on a phone?
Every plan includes the mobile app. You get a notification for each call and text, you can read a voicemail transcript or play the audio, and you can reply by text from the app without giving out your personal number.
What is missed-call text-back?
Missed-call text-back is a feature that sends an automatic text message to a person whose phone call went unanswered. The text comes from your business number and invites a reply, so the caller can tell you what they need by text instead of leaving a voicemail or calling a competitor.
Which LeadGen plans include missed-call text-back?
Every plan includes it: Solo, Silver Essentials, Team and Hands Off. The texts it sends use the SMS credits on your plan. Solo and Silver Essentials come with 1,000 credits and Team comes with 2,000, and you can buy more. See pricing.
Can I change what the text says?
The message is yours to write. Most contractors keep it to one or two sentences with a question at the end, such as what the job is or where the property is. You can also set a custom voicemail greeting so callers hear the same thing every time.
Where do the replies go?
Replies land in the LeadGen inbox along with the missed call and the voicemail transcript. You can answer from a computer or from the mobile app, and the whole thread is saved under that contact in the CRM.
What is review management software?
Review management software sends review requests to your customers, collects the reviews posted about your business in one dashboard and lets you reply to them. LeadGen does this by text message, with a link that opens the review form directly, and adds a widget for showing reviews on your own website.
How do I ask a customer for a review?
Ask soon after the job, by text, with a direct link. In LeadGen you can send the request with one click from the contact, or schedule it so it goes out on its own. The customer taps the link and writes the review on their phone.
Can I reply to reviews from my phone?
Replies can be written from the LeadGen mobile app. New reviews show up in your dashboard with a notification, and you answer from the same inbox you use for texting customers, so a review doesn't sit unanswered until you're back at a desk.
Is review management included in the Solo plan?
Review management is part of every LeadGen plan, including Solo at $59 a month. Review requests sent by text use your plan's SMS credits. The pricing page shows the credits and contact limits on each plan.
What is a website chat widget?
A website chat widget is a chat box, usually in the bottom corner of a site, that lets visitors send a message to the business. LeadGen's widget collects the visitor's name and mobile number with the first message and then continues the conversation by text, so it doesn't end when the browser tab closes.
Do I have to sit at a computer to answer chats?
Chats arrive in the same inbox as your texts and missed calls, and that inbox is in the mobile app. You get a notification, read the question and reply from your phone. The visitor sees your answer as a text message.
Can the chat answer questions when I'm not available?
The widget has an AI assistant you can switch on. It answers common questions from visitors at any hour and hands the conversation to you in the inbox. You can leave it off and answer everything yourself if you'd rather.
Will the chat widget match my website?
The widget's colors, icon and style can be changed to match your brand, and you write the greeting. You can also show team members' names and photos so visitors know a real person is on the other end. Web chat is on every plan.
What is business text messaging?
Business text messaging is sending and receiving texts with customers from a number that belongs to the business instead of an employee's personal phone. In LeadGen each thread is saved under the customer's contact record and shows in a shared inbox, so the whole team can see it and reply.
How many texts are included?
Solo and Silver Essentials each include 1,000 SMS credits and Team includes 2,000. If you go past the number on your plan you get an email, and you can buy extra credits or change plans. The pricing page has the full list.
Can more than one person answer texts?
Solo is a single-user plan. Silver Essentials allows up to 3 team members, and the Team plan adds team messaging and task management, so the office and the field can work the same inbox and see who replied to what.
Are texts connected to missed calls and web chat?
All of them share one inbox. A missed call that gets a text back, a web chat that moves to text and a message a customer sends on their own all appear as threads under the same contact.
What is lead follow-up software?
Lead follow-up software sends scheduled messages to people who have contacted your business, so each lead hears from you more than once without someone remembering to do it. LeadGen pairs that with a CRM and pipelines, which means the follow-up is tied to where each job stands.
What is the best CRM for a small contractor?
The best one is the one you'll open every day. For a small contractor that usually means it works from a phone, keeps calls and texts under each customer, and handles follow-up and review requests so you aren't paying for several apps. That's what LeadGen's Solo plan is built to cover.
How many contacts can I store?
Solo holds up to 2,000 contacts and Silver Essentials up to 5,000. Team has unlimited contacts. If you pass your plan's limit you get an email, and you can buy more room or change plans. See pricing for details.
Can you build the automations for me?
Done-for-you help is available for lead funnels, surveys, automations and email campaigns. On the Hands Off plan we manage the system for you. Send the form and tell us what you want the follow-up to do.

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