CRM and follow-up software for contractors · Reviews, texting, web chat and pipelines in one login
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CRM and follow-up software for contractors

CRM and Lead Follow-Up Software for Contractors

LeadGen puts your leads, missed calls, texts, web chat and reviews in one login, so everyone who contacts your business gets an answer and a follow-up. Plans start at $59 a month, and we can set it up for you.

  • Missed calls get a text back
  • Every lead lands in one inbox
  • Review requests go out after the job
Get startedCall (216) 296-3100

Get started with LeadGen

Step 1 of 2: your contact details
Step 2 of 2: about your business

Or call (216) 296-3100
  • Plans from $59 a month
  • Missed-call text-back on every plan
  • Reviews, texting, web chat and CRM in one login

One login for the work between the lead and the job

Most contractors don't lose jobs on price. They lose them in the gap between someone reaching out and someone answering. LeadGen is built for that gap.

  • Missed-call text-backA caller you couldn't answer gets a text from your business number.
  • Lead follow-upNew leads get the follow-up you set, without you chasing a list.
  • Review requestsAsk for a review with one click or on a schedule.
  • Two-way textingText customers from your business number, not your personal phone.
  • Web chatA chat widget on your site that carries on by text after the visitor leaves.
  • CRM and pipelinesEvery contact and every open job in one list you can sort.
  • Lead funnels and surveysPages and forms that feed straight into your contact list.
  • Mobile appCalls, texts and reviews from your truck.

What's inside LeadGen

Five tools that share one contact list and one inbox. Every plan includes all five.

Smartphone lying on a dark wooden table with the word Hello on its screenMissed-Call Text-BackA caller you couldn't answer gets a text from your business number.Hands holding a smartphone over a round table beside a cup of coffee and a notebookReview ManagementAsk for reviews by text and reply to them from one inbox.Overhead view of hands typing on a laptop on a white desk next to eyeglasses and a plantWeb ChatA chat widget for your website that carries on by text.Woman in a blazer talking on a phone in a car with a laptop open on her kneesTwo-Way TextingText customers from your business number and keep every thread in one inbox.Hand holding a tablet that shows a blue bar chart, next to a clipboard and a keyboard on a wooden deskLead Follow-Up and CRMEvery lead in one list, with follow-up that runs on its own.

How LeadGen handles a new lead

  1. The lead comes in

    A call, a form, a web chat or a text. It doesn't matter which door they use.

  2. It lands in one place

    The contact is saved in your CRM and the conversation shows up in one inbox, on your desk or in the mobile app.

  3. Follow-up goes out

    A missed call gets a text back. A new lead gets the follow-up you set up, so nobody waits on you to remember.

  4. The job turns into a review

    When the work is done, a review request goes out by text, and the reply lands in the same inbox.

You decide what the messages say. We can also set all of it up for you on the Hands Off plan.

What is a CRM for contractors?

A CRM for contractors is software that keeps every customer and lead in one list, with the calls, texts and notes attached to each name. CRM stands for customer relationship management. For a contractor it replaces the notebook on the dash, the texts on a personal phone and the sticky notes in the office.

LeadGen adds the follow-up on top of the list. A missed call gets a text back, a new lead gets a message, and a finished job gets a review request. The record of all of it sits under the customer's name.

Why do contractors lose leads they already paid for?

The lead came in while nobody could answer it. You were on a roof, under a sink or driving between jobs, the call went to voicemail, and the homeowner dialed the next company on the list.

Forms are the same story. A request sent at 8 p.m. that gets a call the next afternoon has often been booked by someone else. And an estimate that never gets a second call is a job you priced for free.

None of that is a marketing problem. The ad worked and the phone rang. What was missing was an answer, and that is the part software can cover while your hands are full.

See which plan fits your business

Get startedCall (216) 296-3100

Three places leads go missing

How do reviews help a contractor get found?

Google says local results are based mainly on relevance, distance and prominence, and that more reviews and positive ratings can improve a business's local ranking. You can't move your shop closer to the customer. You can ask every happy customer for a review.

Most never leave one because nobody asked at the right moment. LeadGen sends the request by text when the job is done, with a link straight to the review form, and lets you reply from the same inbox. See review management for how it works.

Run it yourself or hand it to us

  • SoloOne user, up to 2,000 contacts. $59 a month.
  • Silver EssentialsUp to 3 team members and 5,000 contacts, billed yearly.
  • TeamUnlimited contacts and team task management. $97 a month.
  • Hands OffWe manage it for you. $197 a month.

Full plan details are on the pricing page.

LeadGen questions

What is LeadGen?
LeadGen is CRM and follow-up software for contractors and local service businesses. It combines missed-call text-back, two-way texting, web chat, review requests and a CRM with pipelines in one login, with a mobile app for the field.
How much does LeadGen cost?
Plans start at $59 a month for the Solo plan. Team is $97 a month, Silver Essentials is billed yearly at $497, and the Hands Off plan, where we manage the system for you, is $197 a month. The pricing page lists what each plan includes.
Can you set LeadGen up for me?
Done-for-you help is available. We can build lead funnels, surveys, automations and email campaigns for you, and the Hands Off plan puts the day-to-day management on us. Send the form and tell us what you want handled.
What happens if I go over my contact or text limits?
You get an email when you pass the contact or text limit on your plan. From there you can buy extra credits or contacts, or move up a plan. Solo users who keep growing usually move to a plan with a higher contact limit.
Can I change plans later?
Plans can be upgraded or downgraded at any time. The change takes effect at the start of your next billing cycle, so you finish the period you already paid for on your current plan.
Does LeadGen work on a phone?
Every plan includes the mobile app. You get a notification for each call and text, you can read a voicemail transcript or play the audio, and you can reply by text from the app without giving out your personal number.

Software set up around how the trades get leads

LeadGen is built for contractors and local service businesses, not for sales teams in an office. The defaults assume the owner is on a job when the phone rings and reads messages between stops.

If you don't want to build the automations yourself, we do it for you. Done-for-you setup covers lead funnels, surveys, automations and email campaigns. More about LeadGen.

More about LeadGen

Stop losing the leads you already have

Send your name and phone number, then tell us your trade and the plan you're looking at. We'll get in touch about setting up your account.

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